THE FOUNDER: From Seoul to Los Angeles

Proudly Korean-American-owned, MOIRA was founded by Christine Ko, a visionary leader shaping the beauty landscape.
Christine brings nearly three decades of experience in beauty, rooted in a family legacy that began at her mother’s Los Angeles beauty supply store.
She grew up with an intimate connection to the industry, gaining a unique perspective on the artistry, innovation, and evolution of beauty.
MOIRA is the realization of Christine’s lifelong dream: a brand that bridges cultures by combining the bold, expressive spirit of American beauty with Korea’s advanced, skin-first philosophy.

To impact everyone around the world in positive, powerful, and lasting ways.

SIMPLICITY

The modern individual is constantly connected. They have high expectations for themselves as their career, social and personal fulfillment. Beauty doesn't have to be one more thing to manage. Instead, it can be a breath of fresh air to their day. Modern life isn't always easy but MOIRA is one easy thing in your routine that makes everyday better.

CONFIDENCE

No matter what type of face, eyes, or lips you have, we give strength to everyone’s best features so they can love their unique, beautiful look. Rather than enlisting in a beauty regime, you can become confident in showing off your own natural glow. Discover the freedom to be the best version of you with MOIRA. The makeup everyone can use.

DESTINY

The essence of existence must go beyond busy schedules and the hustle of everyday life. You have dreams and a life filled with purpose but following your destiny is not the only option. You can shape confidence and style with MOIRA. Let MOIRA highlight the beauty inside you while you focus on building your beautiful destiny.