Serious quality that’s as good, if not better than some of the more expensive brands I’ve used. I purchased two different colors and they both look great! Both matte and frosted colors work perfectly. I used my finger to smooth over my lid on one eye and a brush on the other. Works well either way. I do use eyeshadow to set it for a very long stay. When I travel to the other side of the planet, it lasts about two days until I am ready to remove it.